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Naming Convention Generator

Fill in your campaign details. Get consistent codes for ads, files, and internal tracking — so the whole team stays on the same system.

Campaign details

Artist / Brand

Project / Tour

Year

Phase

Platform

Format

Audience (optional)

Version (optional)

Campaign code Fill in details above

Ad set name Fill in details above

File name Fill in details above

UTM campaign Fill in details above

Format: Ad codes use underscores (ads platform friendly). File names and UTMs use hyphens (URL safe). Special characters and spaces are stripped. Short codes your whole team can read at a glance are better than exhaustive ones.

Want naming conventions connected to your live campaigns, budgets, and project phases?

See what Context does →